DNS x DJMAG FEATURE ® 2022
The brainchild of three London school friends, clothing brand DONOTSUBVERGE was born from a desire to, in their own words, “create a fashion brand that is subliminally associated with music, particularly the underground scene, by bringing together a community with meaningful connections built on a culture of rule-breaking attitudes and behaviours.”
“We’re becoming more aware of the deeper significance that DNS’s core values have in today’s society,” DNS tells DJ Mag. “There is a growing reluctancy to go against the grain and challenge the expectations that modern society places on us. We want to encourage our people to question norms and live with a new sense of authenticity — independent from external influences or perceptions.” All of DNS’s collections and capsules are inspired by society. The recent Liberty collection, curated post-lockdown, explored the fantasy of a utopian world after the pandemic.
“Imagine intimate afters vibes, where like-minded people can come together to build connections, have a good time and check out our latest collections.”
Read more at: https://djmag.com/features/fashion-brand-focus-donotsubverge
